Fiat

As part of the streamlining trend of the automotive industry and the transition from physical showrooms to online sales, we were asked to produce a design concept for Fiat’s virtual showroom, where the user can select the vehicle specifications, place an order and pay online.

We looked for a personalized solution, that each user would be able to express his uniqueness and find the Fiat that compliments his personality.

The process begins with the user answering “what type of Fiat are you”? The user selects the words that characterize him, and then receives the Fiat equivalent to the choices he made – from here on, he has the option to make changes or proceed to payment and placing an order.